Amazon Counterfeit Removal Platform Amazon Seller Central

Amazon.com is increasing a program to eliminate counterfeit goods from its website(s) in coming few months as part of a broader push to guarantee brand owners that the Amazon.com is an ally rather than a danger. Amazon Counterfeit Removal Platform Amazon Seller Central

As early as next month, any company can register its logo and property with Amazon.com so the eCommerce company can take down listings and seller’s accounts when counterfeits are marked flagged, Peter Faricy, vice-president of Amazon.com Marketplace, speaks in an interview on Monday. Amazon Counterfeit Removal Platform Amazon Seller Central

The so called brand registry, which was in a test phase, will be far and wide available for free in North-America, Faricy speaks in his speech on Tuesday at the commerce conference in Vegas. Amazon Counterfeit Removal Platform Amazon Seller Central

The move imitates Amazon.com efforts to court gradually important third party sellers. The Seattle based organization takes a commission for retail dealings it enables, and it retails profitable fulfillment and marketing services to third-parties. Amazon Counterfeit Removal Platform Amazon Seller Central

Fraudsters have sold faulty or discounted varieties of reliable goods on Amazon.com, prompting lawsuits, including one of them from Apple Inc. against sellers on the website. Amazon Counterfeit Removal Platform Amazon Seller Central

Some other sellers have said they are afraid Amazon.com controls too much of the sales procedure and makes its own private label copies of top selling items to sell to buyers at a low prices.

“The data does not prove it,” Faricy speaks on the allegations that Amazon.com is jeopardizing sellers. Third-parties have grown to account for about 50% of units sold on Amazon.com, he said.

Access to Amazon’s more than 300 million customers permitted 100000 sellers to make at least US$ 100,000 each through the company last year, Faricy told, and its fulfillment services have made costly daily delivery reasonable for small sellers.

Shoppers, brands or Amazon.com itself can flag counterfeit goods through the brand registry, which Amazon.com developed in 2016.

Amazon.com is also offering brands a program called “Transparency,” which give them label packages with a pass code so buyer can cross check their product against official information.

Faricy said hard work against counterfeit products are at an initial stage.

“I do not think it is the kind of thing where you ever sense like there is a clear ending, he said.” It is a journey.


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