Amazon.com has a new approach to fight counterfeits sold on its website(s).
The online retail giant amazon will soon let companies to register their badges and intellectual property with Amazon to help the elimination of counterfeit products. Amazon Throwing Fake Products Extensively Amazon Seller Central
This platform will permit Amazon to remove listings and perhaps the accounts of the sellers who published them when counterfeits are reported, Vice President of Amazon Marketplace, Peter Faricy, said Reuters on Tuesday. Amazon Throwing Fake Products Extensively Amazon Seller Central
There is also a way for anybody to inform counterfeit products on Amazon website and North American sellers can use the brand registry without any cost resuming next month, Faricy told. Amazon Throwing Fake Products Extensively Amazon Seller Central
Peter Faircy, who also exhaustive the plan at the conference in Las Vegas – Shoptalk on Tuesday, told 100,000 sellers sold at-least US$100,000 each on Amazon website last year. Amazon has more than three hundred million customers, Reuters reported.
But the combat against counterfeit products on Amazon is just a start.
“I do not think it is the kind of thing where you feel like there is a clear ending,” Peter Faricy told Reuters. “It is a journey.”