Product titles create a first impression about a product. So if they’re confusing, long, or poorly formatted, it may harm the sale.Amazon seller central search algorithm relies on product titles to help find out related Products.
It’s essential to ensuring that products are correctly named increase they are discoverability, putting them in front of more customers, resulting in more sales, and putting of Amazon profitable high-selling products with higher search results.
First You Have to Find the Right Length for Product Titles:
Amazon Seller Support has said that the ideal length for a product title is around 80 characters.
“Our research has shown that listings with titles with less than 80 characters improve the shopping experience by making it easier for customers to find, review, and buy your items.”
Amazon put unfair product titles that exceed 200 characters, as they are most likely fill with unnecessary information in an attempt to gain page views.
A product title should explain what a product is not what a product does. Product titles should never be filled with keywords, offers, claims, sales messaging, or anything else other than the product and its characteristic features.
The above Example shows that we could not include the all things in the title like its product name, Keywords, Specification, Description, Price or anything other which directly related to the explanation of the product.
“DON’T WORRY! WE HAVE BETTER SOLUTION FOR YOUR PRODUCT TITLE, JUST FOLLOW THE INSTRUCTION BELOW”
“KEEP IN MIND THIS MAGICAL FORMULA”
Brand + Model + Product Type
What to include in Amazon product titles:
You Should Start with the basics; there are four elements that all Amazon product titles should contain:
- Brand name
- Variant, colour, or flavour
- Unit Size / Quantity = size of product if it is clothing or apparel, or number of units in if your product is a bulk package
- Keywords = what the product is
What NOT to include in Amazon product titles:
- Words in all CAPITAL LETTERS
- Seller information
- Promotions (Sale, 50% off)
- Suggestive Commentary (Best, #1 Seller)
- Symbols ($,?!)
- Size – if not relevant to product
- Colour – if the product does not come in multiple colours
- example: silver stainless steel refrigerator
“HERE IS BELOW SOME TITLE EXAMPLES WHICH CAN BE HELP YOU”
It is important to note that not all products require the same content in their titles. For example, the title for a computer would be significantly more detailed than the information for an everyday t-shirt. The table below includes a few of the recommended formats in different product categories.
|Product Type||Title Style|
|Cookware & Cutlery||Brand + Line + Size + Product Type|
|Cook’s Tools & Gadgets||Brand(+Model Number if necessary) + Model Name + Product Type, Color|
|Small Appliances, Home Environment||Brand + Model Number + Model Name + Product Type, Color|
|Tableware||Brand + Pattern + Product Type, Number of Pieces|
|Bedding||Brand + Line/Pattern + Thread Count + Material + Size + Product Type, Color|
|Bath Towels||Brand + Line/Pattern + Material + Product Type + Quantity, Color|
|DVD Players||Brand+ Model Number + Size + Product Type + Screen Style (if needed) + Color/Pack Size|
|TVs||Brand + Model Number + Size + Product Type + (Color/Pack Size)|
|Video Games||Brand + Model Number + Product Type + Platform|
|Laptop/Desktop Computers||Brand + Model Number + PC Type + (Processor Speed + MB RAM + Hard Drive Size + Optical Drive )|